Why Bamboo

Our products are crafted from organically grown, supremely soft bamboo viscose.

Great on the skin, and gentler for the planet - lean into conscious comfort with better everyday basics.

Experience the Comfort

Good for You

Eternal Softness

Bamboo viscose gets softer with every wash. This is because the fibres line up, rather than move astray; creating a lasting, smooth, soft texture.


The structure of the bamboo fibres contains micro-gaps, which provide ventilation and evaporates moisture; keeping you dry and fresh throughout the day.


Bamboo fibre is naturally absorbent, and wicks away moisture up to four times faster than cotton; making it perfect for the warmer months.


Bamboo is the fastest-growing plant in the world and doesn’t require pesticides, insecticides or fertilisers to grow.

Good for the Planet

Organically grown

No pesticides. No insecticides. No fertilisers. Bamboo is naturally organic and doesn’t require pesticides to enhance its growth.

Consumes less water

Bamboo is self-sufficient and requires no irrigation. All water used in the production process is recycled. That’s 1/3 the amount of water to grow vs. cotton!

Improved air quality

Bamboo plantations produce 30% more oxygen than an equivalent area of trees and absorb more carbon dioxide and greenhouse gases.

Fast growing

Bamboo is the fastest-growing and most versatile plant in the world, with some species of bamboo shooting up as much as one metre a day!