You might have noticed something different about us. Did we get a new hairstyle? No, that’s not it. Change our clothes? Nope, we’re still all about sustainable everyday essentials that people know and love us for.
So, what then? Well, if you look a little closer you’ll realise that we’ve given our logo a nice little refresh. Cleaner, more modern and a better representation of who we are today, here’s a brief overview of how and why we’ve given ourselves a little revamp.
But before we can get to this, it’s important to understand the journey our logo has been on up until now.
Playful origins
What you may or may not already know, is that the word ‘Boody’ is a play on the words ‘bamboo’ and ‘body’. Clever, right? So, our logo stems from the same playful origins, with the ‘B’ hinting to a cheeky bum shape (that’s why it was often tipped on its side), with the leaves representing our commitment to sustainability.
As you can see, this early design took on various forms before getting to where we are today.
New logo, same Boody
Say hello to our refreshed and streamlined logo, which has been modernised into a flat evolution of our original design. The leaves have been retained, but evolved and scaled down to balance weight between the text and symbol. The colour choice is neutral, timeless and soft – just like our garments.
But our new logo is about so much more than design jargon and looking pretty. Our refreshed logo is a nod to our past, but symbolises our future – who we are as a brand and where we’re going. It embodies our connection to the earth and our focus on constantly improving, innovating and refining how we can make more of a positive impact. It represents our lightheartedness and considered approach to everything we do.
What’s important to remember though, is that despite our refreshed logo, we’re still the same Boody. We still make your comfort our priority, we don’t take ourselves too seriously, we still have fun with what we do and we still care about the planet and the people who call it home more than anything else.
Over the next few months, you’ll see the new logo being rolled out on new packaging and in-store. You’ll already see it on our website and across our social channels, so feel free to let us know your thoughts! We always value what our customers have to say and we have a feeling you’re going to love our new logo as much as we do.
So come with us as we turn over a new leaf. It’s already been such an amazing journey getting to where we are today, but what excites us the most is knowing that the best is yet to come…
The Boody Team
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How To Check Your Breasts
What’s the first thing you think to look for when you hear the phrase ‘check your breasts’? It’s often the idea that you’re looking for a lump. Right? Did you know that there are actually 12 symptoms of breast cancer that can help you be more confident to report a persistent breast change? We bet you also didn't know that the changes to look out for are very similar for both women and men. October is Breast Cancer Awareness Month, an annual campaign to raise awareness about the impact of breast cancer. Breast cancer is the most commonly diagnosed cancer in Australia, with 9 people losing their lives to the disease every day. According to the National Breast Cancer Foundation Australia, 1 in 7 women are diagnosed with breast cancer in their lifetime and about 1 in 700 men are diagnosed with the disease too. But thanks to research the relative survival rate for breast cancer in Australia has improved from 76% to 91%. As a brand that creates intimates - it seemed fit for us to use our platform to talk to breast cancer and use the month of October to simply be breast aware - because if you grow them, you should know them. So, what should my breasts feel like? Firstly, it’s important to acknowledge that only you can really know your breasts. The way breasts look and feel will vary for every person. That is why it is so important to be breast aware as this will ensure you can acknowledge a change - if there is one. Remember, October is a reminder to check your breasts - but checking should be made part of your monthly routine. “Forty percent of diagnosed breast cancers are detected by women who feel a lump, so establishing a regular breast self-exam is very important.” Source: nationalbreastcancer.org What are the 12 symptoms? The following 12 signs are things to be aware of. Yes, sometimes it is just your body but a change noticed that is persistent - is best checked by your doctor. It is important to note, different people have different symptoms of breast cancer. Some people do not have any signs or symptoms at all. New lump in the breast or underarm (armpit) Thickening or swelling of part of the breast Irritation or dimpling of breast skin Redness or flaky skin in the nipple area or the breast Pulling in of the nipple or pain in the nipple area Nipple discharge other than breast milk Any change in the size or the shape of the breast Changes in the shape of the nipple Pain in any area of the breast Growing veins Nipple retraction Thickening of the nipple or breast skin How should A breast self-exam be performed? In the Shower With the pads/flats of your 3 middle fingers, check the entire breast and armpit area pressing down with light, medium, and firm pressure. Check both breasts each month feeling for any lump, thickening, hardened knot, or any other breast changes. In Front of a Mirror Visually inspect your breasts with your arms at your sides. Next, raise your arms high overhead. Look for any changes in the contour, any swelling, or dimpling of the skin, or changes in the nipples. Next, rest your palms on your hips and press firmly to flex your chest muscles. Left and right breasts will not exactly match—few women’s breasts do, so look for any dimpling, puckering, or changes, particularly on one side. Lying Down When lying down, the breast tissue spreads out evenly along the chest wall. Place a pillow under your right shoulder and your right arm behind your head. Using your left hand, move the pads of your fingers around your right breast gently covering the entire breast area and armpit. Use light, medium, and firm pressure. Squeeze the nipple; check for discharge and lumps. Repeat these steps for your left breast. What does a lump feel like? A new lump is one of the most common signs of breast cancer. Lumps that are breast cancers can vary. For example, they may be painless or painful. Lumps can also be a sign of a benign (non-cancerous) breast condition. However, if you have found a new lump or breast change, it is important to see your doctor so that it can be checked by a health professional. When should I see a doctor? A breast change doesn't always mean it is ‘cancer’. However, being breast aware is invaluable and if you do see a sign, have a symptom, don't feel right or simply just want to be sure - we encourage it! Early detection gives the best possible chance of survival if you are diagnosed with breast cancer. It is important to remember that breast awareness does not replace having regular mammograms and other screening tests as recommended by your doctor. Some people diagnosed with breast cancer have signs or symptoms. However, some women have no signs/symptoms and the breast cancer is found during a screening mammogram. How often should I get a mammogram? In general, women should have a yearly clinical breast examination by a doctor beginning at age 20 and start having annual mammograms beginning at age 40. BreastScreen Australia offers free mammograms to women aged between 40 and 74 years. If you experience any breast symptoms or unusual changes, see your doctor without delay. If you have a strong family history or you are concerned that you may have an increased risk of breast cancer, always talk to your doctor. Your doctor will help you assess and manage your breast cancer risk and will advise of any additional precautions or screening you may require. Mammograms are not recommended for male breast cancer screening in Australia. However, other tools to check include a clinical breast examination, an ultrasound and a biopsy. So, do men get breast cancer? So many people assume breast cancer affects women only. Breast cancer affects both men and women, because men and women both have breast tissue. About 1 in 700 men are diagnosed with breast cancer* in Australia. If you are a man or are reading this and have men in your life - it is important to make them always aware and let them know that if there are any new and unusual changes to their breasts - they should be aware and seek attention. Our platform is open to #EveryBoody For the month of October, we will use our platform to talk to breast cancer awareness and share insights through personal stories. Our platform is open to #EveryBoody. If you have a story you would like to share, want to share someone else's story or have someone you want to give a shout out to - please reach out to us. We would be honoured to share your story and your message. As one of the most common cancers in the world and a cancer that has touched so many in one way or another - simply starting the conversation and education pieces like this will help lead to an increased awareness. Contact marketing@boody.com.au to share a story. Sources: https://nbcf.org.au/about-breast-cancer/detection-and-awareness/breast-cancer-symptoms/, https://www.nationalbreastcancer.org/breast-self-exam, https://www.breastcancer.org/symptoms/testing/types/self_exam, https://nbcf.org.au/about-breast-cancer/breast-cancer-stats/
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The Ultimate Beginner's Guide to Zero-Waste Living
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Guide
5 Lounge-Worthy Essentials
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